About

Hello, I’m BMJ  

A professional loctician and the founder of Locentriq. My journey with locs began behind the chair, where I spent years working closely with clients and gaining a deep understanding of what locs truly need to thrive. Beyond styling, I became deeply interested in the long-term health of the hair and scalp, and the role that consistent, intentional care plays in maintaining healthy locs.

Locentriq was created from a desire to offer more than surface-level solutions. I wanted to develop products that feel luxurious yet purposeful, formulas designed to support moisture retention, nourishment, and overall loc health without unnecessary complexity. Each product is thoughtfully crafted with quality, balance, and integrity at its core.

At its core, this work is about stewardship, caring for the crown with intention, excellence, and purpose.